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 E-Merchants Trade Council, Inc.

Simplifying Global E-commerce 

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B2B2C-U-N-Court?

  • Tue, August 05, 2025
  • 11:30 AM - 1:00 PM
  • Online - MS Teams

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With tariffs here to stay and de minimis going away, many e-commerce merchants are being pitched a silver bullet that claims to reduce U.S. duties and fees by up to 80% with minimal effort on the merchant's part. In fact, some merchants are told they can set up this model in 48 hours with less than $900 in fees. Sound too good to be true? It is. One trade lawyer quipped, "They should call it B2B2C-U-N-Court because that's where merchants will land."

In this webinar, we dive into the B2B2C model, what it takes to be compliant, and why it is not a viable option for most ecommerce merchants. We will cover:

  • The B2B2C logistics model
  • 3B2C, or B2B2C + Merchant of Record
  • Customs Value basics
  • Transfer price
  • Intercompany sale price
  • U.S. tax implications
  • What it takes to survive an audit

This webinar is jointly presented by: 

            

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